This page explains how AdApproved (an AI-powered advertising compliance platform operated by HERUS ADTECH INC) receives, uses, and deletes user data.
AdApproved is a B2B SaaS platform that helps advertisers and agencies check their ads and landing pages for compliance with platform policies, legal requirements, and internal guidelines. Our service analyzes advertising assets and provides reports and dashboards to our business customers.
We do not provide legal advice, and all final decisions about your ads remain your responsibility.
1. What Data We Receive from Ad platform
When you (or your organization) connect AdApproved to your Ad platform account and grant the requested permissions, we may receive the following categories of data from it, depending on the permissions and products you enable:
Account and Business Identifiers
- User ID associated with the authorized account or Business Manager
- Ad account IDs, business IDs, page IDs needed to access your advertising data
Advertising Campaign and Asset Data
- Campaign, ad set, and ad names and IDs
- Target URLs / landing page URLs used in your ads
- Ad creative elements such as headlines, primary text, descriptions, images, and video links or metadata
Advertising Performance and Delivery Data
- High-level performance metrics (for example, impressions, clicks, spend)
- Status information (active/paused/disapproved) where available
- Other metrics and fields you explicitly authorize us to read via APIs
Technical and Security Data
- OAuth access tokens and related technical information required to authenticate with APIs
- Logs of API requests and responses necessary to operate, secure, and troubleshoot the integration
We do not receive your password, and we do not post or modify content on your behalf unless you explicitly use a feature that requires it and grant the relevant permissions.
2. How We Use Data from Ad platform
We use data obtained from Ad platform solely for the following purposes, in line with our Terms of Service and Privacy Policy:
Providing the AdApproved Service
- Running automated checks on your ads and landing pages against technical rules, platform policies, and other compliance criteria
- Generating reports, dashboards, and alerts inside the AdApproved platform
- Helping your team understand which ads or URLs may require attention
Operating, Securing, and Improving the Platform
- Maintaining and monitoring the integration with APIs
- Detecting and preventing abuse, fraud, or security incidents
- Using aggregated or de-identified data (that does not identify you or any individual) to improve our AI models and the quality of our checks
No Sale of Personal Data / No Public Model Training
- We do not sell personal data.
- We do not use your user-level data to train publicly available AI models. Any AI training or model improvement is performed using aggregated, de-identified, or anonymized data that does not identify you or your organization.
All use of Ad platform data is subject to our Terms of Service, Privacy Policy, and our data processing obligations where we act as a processor/service provider for our business customers.
3. Automatic Deletion When You Remove AdApproved from Ad platform
You can revoke AdApproved's access to your Ad platform data at any time through your Ad platform account settings. Or Delete integration with a platform from AdApproved UI.
Once you stop AdApproved integration:
- We no longer receive new data from the Ad platform for that connection.
- Our system marks your Ad platform access tokens for revocation.
- Within a reasonable period, we delete or de-identify user-linked data that is no longer needed to provide the Service, comply with legal obligations, or protect our rights (for example, billing records, security logs, or audit trails).
- Aggregated or anonymized analytics data that does not identify you or any individual may be retained for longer for legitimate business purposes such as service optimization and benchmarking.
4. Additional Information
For more details about how AdApproved and HERUS ADTECH INC handle personal data, please refer to:
- Our Privacy Policy, which describes categories of data we collect, purposes of processing, legal bases, international transfers, security, and your rights.
- Our Terms of Service, which govern your use of the Service, including User Data, third-party integrations, AI-generated outputs, and limitations of liability.
If you have any questions about these User Data Instructions or about how we process data, please contact us using the contact details provided in the Contact section of our website or Privacy Policy.
Contact
For questions about user data or data deletion, contact us at: