Misleading and False Content
No exaggerated or unverifiable results, no clickbait, no identity misuse. Updated April 2026.
Flagged"Doctors hate this trick" as ad text.
TikTok ads compliance checker
TikTok reviews the video, ad text and landing page, and policy or quality issues can lead to rejection, limited delivery or account action. Check all three before you submit.
- No ad account access needed
- Every flag names the TikTok rule
- 7-day free trial
Automated review, account health, and a 30-day window to resolve a first suspension.
TikTok uses automated and human review signals to evaluate ads and landing pages. Account Health can move from “Attention Needed” to “Poor,” and a Poor status can result in suspension. For a first suspension, TikTok says advertisers generally have 30 days to address the issue or submit an appeal; severe violations can lead to immediate suspension.
- An ad can be rejected, limited or affected by quality signals
- Account Health can show Attention Needed when issues require action
- Poor account health can result in suspension and stop ad delivery
- For a first suspension, there is generally a 30-day window to address the issues or appeal; severe violations can be immediate
- 2 business days
- typical response target after submitting a suspended-account appeal
- TikTok Help Center
- 30 days
- to appeal a suspension before it becomes permanent
- TikTok Help Center
- 24h
- typical review time
- TikTok Ad Review FAQ
The TikTok rules that reject most ads
Named the way TikTok names them, so the flag in your report matches the reason in your rejection email.
Inconsistent information
Price, discount, product, disclaimers and terms must match between the ad and the landing page.
Flagged"Up to 50% off" in the ad, "up to 30% off" on the page: rejected.
Before-and-after comparisons
No before-and-after results for health, weight or appearance, and no negative comparisons.
FlaggedA split-screen body transformation video.
Ad Format and Functionality
Landing pages must work on the target market network, be mobile-friendly in both orientations, and must not force downloads or gate content.
FlaggedA page that asks for a phone number before showing the product.
Edited media and AI-generated content
Edited or AI-generated media must not mislead, and AI content should be labelled where TikTok requires it.
FlaggedA synthetic testimonial presented as a real customer.
Deceptive functionality
No buttons, gestures or text that imply a function that does not exist.
FlaggedA fake "swipe up" that leads somewhere else.
Source: TikTok Advertising Policies. Policy names change; the check follows the current text.
Video first, text and page alongside.
- In-Feed, TopView and Spark Ads modes
- Video files, each checked on its own, plus display name and call to action
- Up to 5 ad text variants, each with its own score
- Website URL, industry and target countries
- Live TikTok preview, and an optional TikTok Ads account connection for catalog checks
The landing page, too
TikTok requires the ad and landing page to stay consistent on the product, price, promotions, disclaimers and other material details. We load the page on mobile and desktop, compare it with the ad, and check for common functionality and access issues.
TikTok questions
TikTok's Advertising Policies: prohibited and restricted content, Misleading and False Content, Deceptive practices and Ad Format and Functionality, including the landing page rules. Every flag names the policy.
No. Upload a video and paste your ad text. Connecting TikTok Ads is optional, uses TikTok's own login, and can be disconnected in one click.
Yes. Each video file is its own check with its own score and risk level, alongside the ad text and the landing page.
Spark Ads is one of the three campaign modes in the checker, next to In-Feed and TopView. The same policies apply to the boosted post as to any ad.
Check your TikTok ad before TikTok does.
Every flag names the TikTok rule behind it and comes with a fix. No ad account access needed, 7 days free on any plan.
Check my TikTok ad