Two kinds of posts. Releases are changes to the product. Policy updates are changes the platforms made to their rules, and the date from which checks run on the new text.
Policy update
Google
Google stops self-serve appeals for old suspensions
From 21 July 2026, Google Ads no longer accepts self-serve appeals for suspension decisions older than six months. The window to contest a suspension is now finite. Checking before submission matters more than it did.
Policy update
Google
Google requires financial services verification in 24 EEA countries
Advertisers promoting financial services in 24 EEA countries must complete verification from 23 July 2026. Unverified financial ads are disapproved. Financial services checks now flag disclosure gaps that verification reviewers look for.
Policy update
Meta
Meta labels AI-generated ads automatically
Meta now applies an AI label to ads created or edited with generative tools it detects through content credentials. The label itself is not a violation, but synthetic testimonials and before-and-after imagery are. Creative checks flag both.
Policy update
TikTok
TikTok revises Misleading and False Content
TikTok's April 2026 revision tightens Inconsistent information (price, discount, product and disclaimers must match between ad and landing page) and adds a section on edited media and AI-generated content. TikTok checks run on the revised text.
Release
New
Share links and PDF export for every report
Ad Checker, URL Checker and Page Speed reports can now be exported as PDF or shared through a link with an expiry date, so a client can read the report without an account.
Release
NewImproved
Google Ads manager accounts and Microsoft Advertising
Connect a Google Ads manager (MCC) account and pick the client accounts to sync. Bing ads can now be checked in Search, Audience and Video modes, and Microsoft Advertising accounts can be connected.
Release
New
Credit packs
Ran out before the month did? Buy a pack of extra credits with the card on file, from Settings. Pack credits sit on top of your monthly allowance.