Misleading content
No claims that are untrue, cannot be backed up or set unrealistic expectations. No fake ratings, no imitating another brand or the search results page.
Flagged"100% free" with conditions that only appear at checkout.
Bing ads compliance checker
Microsoft Advertising reviews ad assets and landing pages against its editorial policies before they can serve. Check the copy, creative and destination before review across Bing and the Microsoft Advertising network.
- No ad account access needed
- Every flag names the Microsoft Advertising policy
- 7-day free trial
Editorial review applies to the ad, its assets and the destination.
Microsoft Advertising reviews ads and individual assets against its editorial policies. Headlines, descriptions and images can be reviewed at asset level, so some assets may be disapproved while an ad continues serving if enough approved assets remain. Landing page experience also contributes to Quality Score.
- Individual assets or the full ad can be disapproved during editorial review
- Ads can continue serving when enough required assets remain approved
- Disapproved assets can be edited or appealed and sent back for review
- Serious or repeated policy violations can also lead to account-level enforcement
- Asset-level review
- Headlines, descriptions and images can be evaluated independently
- Microsoft Advertising, Nov 2025
- 3 Quality Score components
- Expected CTR, ad relevance and landing page experience
- Microsoft Advertising Help
- Search + Audience + Video
- Formats supported by AdApproved
- AdApproved
The Bing rules that reject most ads
Named the way Bing names them, so the flag in your report matches the reason in your rejection email.
Relevance and quality
The ad has to match the keyword, and the landing page has to deliver what the ad offers, without pop-ups that block it or pages that exist only to run more ads.
FlaggedA gift card headline that lands on a generic sweepstakes page.
Financial products and services
Restricted by market. Loans, trading, crypto and similar products need the disclosures and licences Microsoft asks for, and some markets are closed.
FlaggedA trading offer that promises a return, with no risk statement.
Pharmacy and health care
Restricted. Supplements, weight loss and medical services carry extra rules per market, and every claim has to be substantiated.
Flagged"Lose 5 kg in 7 days" in a supplement ad.
Gambling and contests
Gambling, sweepstakes and contests are restricted by market and may require specific rules, disclosures, licensing or eligibility conditions.
Flagged"Guaranteed winner every hour" with no rules page.
Intellectual property
Trademark, copyright and counterfeit content are governed by Microsoft's intellectual property policies. Use of protected material depends on the context, rights and applicable policy.
FlaggedUse of a protected brand or copyrighted asset in a way that violates Microsoft's intellectual property policy.
Source: Microsoft Advertising policies. Policy names change; the check follows the current text.
Search, Audience and Video, with checks built for each format.
- Search: headlines and descriptions at Microsoft's 30 and 90 character limits, each checked on its own
- Audience: images, headlines and descriptions for the Microsoft Audience Network
- Video: the video file, headlines and descriptions
- Live preview of the Bing search result as you type
- Optional: connect Microsoft Advertising, an experimental integration, and check ads from your catalog
The landing page, too
Landing page experience is one of the components used in Microsoft Advertising's Quality Score, and load time is part of that experience. We load the page on desktop and mobile, pin policy issues to the screenshot, flag redirects or mismatch, and measure performance separately in Page Speed Test.
Bing questions
The Microsoft Advertising policy set: disallowed and restricted content, Misleading content, Relevance and quality, and the industry rules for finance, health care and contests. Every flag names the policy.
Microsoft Advertising has its own policy set and editorial review, so the same creative can be acceptable on one platform and flagged on another. A separate check evaluates it against Microsoft's rules and format requirements.
No. Paste the ad or upload the creative and the check runs. Connecting Microsoft Advertising is optional and experimental: it syncs your ads into the Ads Catalog, so you check them without re-entering anything.
Yes. The Bing form has Search, Audience and Video modes. Audience covers the image ads that run on the Microsoft Audience Network.
Check your Bing ad before Bing does.
Every flag names the Bing rule behind it and comes with a fix. No ad account access needed, 7 days free on any plan.
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